Friday, January 22, 2010

Ugg & Jimmy Choo To Collaborate

ugg-jimmy-choo

To our dismay, Ugg is set to smear the reputation of the impeccably fashionable house of Jimmy Choo with its oversize fur obnoxiousness.

According to Fashionista, the two mega-brands are set to collaborate on a set of boots ranging in price from $595 to $795. The collection should debut this fall, and will be sold in Jimmy Choo boutiques, Ugg stores, online, and select department stores.

While the Ugg brand will definitely benefit from the Jimmy Choo brilliance, the relationship appears to be extremely one-sided. It's smart to capitalize on the Ugg mania, but the high fashion shoe brand is nonetheless slumming it with this collabo. (Plus, Ugg-Choo sounds more like a sneeze than an all-weather uber-fab shoe hybrid.)

We are so not looking forward to the day when Jimmy and Ugg have a baby. Are you?


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